WHY PRIVATE BRAND TIRES?
Retail customers want a good value, fair price, reliability and safety. Private brand tires are produced by Major American and overseas manufacturers in the same factories, on the same lines, using the same technology as the major brands. They are constantly monitored and tested for quality to meet or beat the same government mandated standards as the major brands. They typically sell for less than major brands because there are no costly ad campaigns, large staffs or gigantic overhead burdens to pay.